An article on my research in the Sun Herald, Sydney, 7 Aug 2016
Understanding the behavioural economics behind choosing a school can save parents a lot of time, writes JAMES MELOUNE
Education is the bedrock of a prosperous society. However the responsibility for getting education “right” and wealth of school choices can be bewildering for some parents.
The behavioural economics behind decisions parents make has prompted Sean Leaver, a former banker, to survey parents. Leaver, a PhD candidate at Melbourne’s RMIT University, has surveyed more than 800 families. His thesis, Behavioural Economics and the Complexity of School Choice, has found there are six keys to high school choice.
1. PRIORITISE CRITERIA
Leaver’s study found that parents fall into one of five groups, based on what they feel is most important for their child’s development. Continue reading